AI and shifting customer expectations are rewriting how companies compete. Organisations expanding across borders get a harder version of the problem: new market dynamics, new buyer behaviour, and now a wave of AI tools that promise speed but come with no map for using them well.
CXGLOBE is that map. We help organisations expanding between the West and APAC build go-to-market and customer experience strategies sharpened by AI, with the sequencing judgment that comes from having built and scaled these functions before.
To help organisations drive growth and profitability as they expand globally, with the judgment to use AI as an accelerant, not a shortcut.
To help organisations adopt AI inside their go-to-market and customer experience strategy (in the right sequence, with the right governance) so growth across new markets is sustainable, not merely fast.
AI hasn't changed the strategy behind market entry and selling. It's changed the speed and precision behind it. Market research that took weeks now takes days. Lead qualification, content localisation, and buyer-intent signals get automated in ways that didn't exist a few years ago.
Speed without judgment is how companies waste budget on AI pilots that never reach production. The gap is sequencing: knowing where AI accelerates a GTM or CX motion, where it introduces real risk (data, compliance, brand trust, especially across borders), and where it's not worth the distraction yet.
That's the lens we bring, as operators, not AI builders, who've run go-to-market and customer experience functions and now apply AI tools inside that same playbook: lead generation, market sizing, sales enablement, and customer experience design, with governance and risk questions built in from day one.
Bhagwat leads CXGLOBE, working closely with a focused set of clients on go-to-market strategy, customer experience, and AI-sharpened expansion across Asia Pacific and the West.
He brings 25+ years of enterprise software and SaaS experience, including building Mirakl's first Asia sales organisation from zero, leading Epsilon's Asia Pacific turnaround, and, at SDL, growing a regional business from USD 500K to USD 10M in revenue while doubling margins and scaling the team from 10 to 50 people.
Bhagwat holds a UCLA Anderson–NUS Executive MBA in strategy, finance, and technology management, and continues to study AI and digital transformation through executive programs at INSEAD, Kellogg, and NUS.
Bhagwat isn't an AI engineer. He applies AI tools inside the go-to-market and customer experience functions he's spent 25 years building.
- 01Sequencing over speed
AI should accelerate a sound strategy, not replace the thinking behind one.
- 02Specific over generic
We focus on APAC-West expansion because depth beats breadth for the problems that matter to our clients.
- 03Outcomes over decks
Every engagement is judged by a business result, not a deliverable.
25+ years building markets across APAC
"Bhagwat is a skilled sales leader and was very impactful during his time with Mirakl. Always willing to support colleagues, embrace change & ensure success. I would welcome the opportunity to work with Bhagwat again — highly recommend."
"I had the pleasure of working with Bhagwat for two years at Epsilon and found him to be the consummate sales leader. He is attuned to market trends, understands client needs and expertly tailors solutions to create the best outcomes for all involved."
"Bhagwat was a Senior member of the SDL team in Asia. His experience contributed to very strong growth and excellent customer management. I directly worked with Bhagwat on some large accounts which he successfully converted — it always was a great pleasure working with Bhagwat."
"Bhagwat is an exceptionally focused, passionate sales leader. He is deeply knowledgeable about the Customer Experience technology landscape and always focused on bringing value to customers. I thoroughly enjoyed working with Bhagwat and would willingly recommend him."